Nocturnal Journal

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Mandy M. Roth
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Thursday, September 01, 2005
United we stand...

Everyone understands. Its hard here (USA) right now. The impact is now trickling into other states (not that the feeling of shock and concern wasn’t there before, but I mean the actual impact) as the days tick on. It’s surreal—that’s the best word I can use to describe it. Seeing an entire BIG city underwater is something you picture Hollywood doing, not Mother Nature. It’s the stuff of fiction, not fact. It’s part of the myths of how great cities of the past have fallen…not the headlines now. If only that were true.

The pictures show it all but leave the feeling that the ocean swallowed it whole. It also doesn’t begin to cover the human aspect of it all. Sure, we can see all the displaced people walking the streets, sitting on rooftops, in shelters but for many (not counting myself) it is hard to fathom such an ordeal. How it could happen at all and then how it could not be instantly fixed by our government. I mean, we always seem to be the guy with white horse, waving the relief flag about as we charge headfirst into other countries. It’s hard to sit there and realize that there is no where to charge….nothing to do besides aid the victims.

I’m sure everyone has seen the countless posts about helping with the relief fund and so on. I think that by this point we have all (overseas readers included) realized that we know someone (or of someone) directly affected by this disaster. I hate feeling helpless so I found a VERY informative article and thought it best to just copy and paste it in. I’d like to extend a great big thank you to the companies and other nations that have stepped forward to show their support both physical and moral for the victims here.

Red Cross

Disaster Relief Services are being implemented by them.

How to Help in the Aftermath of Hurricane Katrina

As news of Hurricane Katrina’s destruction continues to pour in, many companies want to help. Inside Corporate Giving has compiled our top tips for effective disaster-grantmaking, related educational resources, and a list of current corporate commitments to the relief effort.

Tips and Resources:

Give cash. The cost of moving and storing donated products is often prohibitive. Cash also allows relief agencies to provide hurricane victims with the goods and services they truly need, based on their educated assessments of the situation. Some select companies may have access to products that are crucial to the relief effort; bottled water, for instance, has been a popular in-kind gift thus far. If you think your company might be one of these, contact a trusted disaster relief agency to discuss your offer.

Leverage your giving potential. According to the Chronicle of Philanthropy, the American Red Cross has requested that companies create giving programs for their employees and customers. Matching these donations may create an added incentive for these populations to give.

Don’t forget that recovery will be a long-term effort. While there are many immediate relief needs, consider committing some funds to the upcoming recovery and reconstruction.

Be educated. The following sources offer information about disaster-relief grantmaking:

U.S. Chamber of Commerce: The Center for Corporate Citizenship Business Disaster Assistance Program,

Council on Foundations, Disaster Grantmaking: A Practical Guide for Foundations and Corporations,

The SouthWest Emergency Response Network, a Homeland Security Information Network, is designed to match resources, including corporate resources, with relief-effort needs; it may thus provide another source of information about how you can help. Information is available at See in particular the National Emergency Resource Registry (

Current Corporate Commitments:

Anheuser-Busch: Anheuser-Busch and its wholesalers have donated 825,000 cans of water to the relief effort, and the Anheuser-Busch Foundation has pledge $250,000 to the Red Cross.

BP: The BP Foundation has contributed $1 million to the Red Cross ($500,000 for Louisiana, $250,000 for Mississippi, $100,000 for Alabama, and $150,000 “at the discretion of the Red Cross,” according to a company press release). The Foundation will also match employee donations to the relief effort.

Cadeco Industries, Inc.: Cadeco which operates a coffee processing plant, is offering all available resources to “support the coffee industry assets” damaged by the hurricane, according to a company press release. For instance, the company has offered to store, roast, and package coffee from affected coffee industry participants.

Capital One Financial Corporation: Capital One will make a $1 million donation to the American Red Cross.

Cingular Wireless: Cingular Wireless has created free emergency calling stations in its retail stores in affected states. When conditions allow, it will send out vans to offer the service on a mobile basis.

Culligan International Company: Culligan is contributing “five semi-trailer trucks” of bottle water, according to a company press release. The company is distributing its donation through Convoy of Hope and the American Red Cross.

CVS/pharmacy: CVS will donate $254,000 worth of supplies, including food, water, and personal care items, while the CVS/pharmacy Charitable Trust has pledge $250,000; both gifts will go to the American Red Cross.

DuPont: DuPont has pledged $1 million to disaster relief, with particular emphasis on the hardest hit communities, including those surrounding its DeLisle, MS and Pascagoula, MS sites. The company is also “prepared to provide product donations,” according to a company press release.

Ford Motor Credit Company: Ford is offering affected customers the opportunity to defer up to two payments on their vehicles.

Freddie Mac: Freddie Mac has pledged $50,000 to the American Red Cross, while the Freddie Mac Foundation will match employee donations to hurricane relief efforts; the Foundation will double its match on donations to Habitat for Humanity’s relief efforts.

General Motors: GM, the GM Foundation, and GMAC are contributing a total of $400,000 to the American Red Cross Hurricane 2005 Relief Fund. The GM Foundation will also match employee donations to the company’s Global Aid disaster relief website, up to $250,000. GM is also offering the American Red Cross the use of more than 25 cars and trucks, while OnStar is offering its full range of services for customers based or traveling in and near the affected area. A Shreveport, Louisiana GM facility is helping the local American Red Cross chapter to collect bedding for evacuees

KPMG: KPMG is using its Disaster Relief Fund to aid employees affected by the hurricane and will be making a donation to the Red Cross; the donation amount has not yet been determined.

Lowe’s Companies, Inc.: Lowe’s is collecting customer donations to the American Red Cross at its locations nationwide; the company will match these contributions up to $1 million.

Office Depot: Office Depot has pledged $1 million to the American Red Cross.

PETCO: PETCO and the PETCO Foundation are asking customers to round up their store charges to the next dollar, with proceeds going to support “animal welfare disaster relief needs” in the affected region, according to a company press release. The company is also raising funds for disaster relief via its website.

T-Mobile: T-Mobile will make its Wi-Fi Internet service available at no cost at its Louisiana, Mississippi, and Alabama HotSpot locations, according to CNN.

The Deluxe Corporation: The Deluxe Corporation has contributed $50,000 to the American Red Cross.

U-Haul: The U-Haul Company of Southern Alabama and the U-Haul Company of Mississippi are offering affected families 30 days of free storage.

Universal Drug Store: Universal Drug Store is offering free priority shipping on orders from hurricane victims. The company will also donate $1 to the American Red Cross for every order received by September 15.

Wal-Mart: Wal-Mart has announced a $1 million donation to the Salvation Army for “to provide early support for upcoming disaster relief assistance,” according to a company press release. The company is also collecting donations at its stores and on its websites.

Walgreen’s: Walgreen’s is distributing free bottled drinking water in the areas most affected by the hurricane.

Winn-Dixie Stores: Winn-Dixie is collecting donations to the American Red Cross Disaster Relief Fund at its checkout counters.

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